My work life straddles design and marketing, and corporate vs. small-business approaches to each. And I'm seeing a lot of variation in how people understand and advocate for SEO strategies.

I see larger businesses with a team of marketing specialists are leaning past plain-old keyword optimization. I personally suspect that they were led in this direction by their lust for Flash and dynamic page technologies that cloak content and disorient spiders. And now that bots can better read Flash, along comes Silverlight; the jury is out on the future of rich-media page readability.

So, to compensate for......................



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